About DigiKala

India’s craft traditions and living craft skills, passed on from generation to generation, are not just an important part of its cultural identity but a crucial means of sustenance for numerous communities. According to official figures, there are about 70 lakh artisans engaged in craft production for their livelihood. As per unofficial figures, there are about 20 crore artisans who form the backbone of India’s non-farm rural economy.

Keeping this in mind, Digital Empowerment Foundation in partnership with Microsoft Corporate Citizenship (India) has initiated a project that primarily involves inclusive and decentralised use of Information Communication Technology (ICT) and other digital tools in critical aspects of cluster development, especially improving and scaling up weaving skills, designs, marketing and entrepreneurship, besides creating sustainable livelihood options for the youth in the clusters. The development focus of the model allows us to integrate both the social and economic capital needs of the targeted artisan communities towards inclusive growth.....read more